and 1

From 2019 to 2020, I helped lead creative for AND1 across social, digital and print, developing the day-to-day brand work and campaigns that kept the brand connected to basketball culture. The work ranged from concepting and art direction to content development and graphic design, building a consistent visual and creative language across channels while drawing from the attitude, energy and streetball heritage that has always made AND1 distinct. Across product stories, athlete content and cultural moments, the goal was to evolve how the brand showed up without losing the edge and authenticity it was built on.