FOOTLOCKER

Role: ACD | TEN35

At TEN35, I designed the logo and visual identity for Foot Locker’s inaugural Sole List, a Black History Month platform created to recognize the next generation of Black innovators and creators shaping sneaker culture. I developed the visual language and broader design system for how the platform would show up across content, social and campaign touchpoints, giving each honoree space for their individual story while keeping the overall program connected under one recognizable identity. The system helped establish a distinct look for a new Foot Locker property built around Black creativity, community and the cultural influence behind sneaker culture.