BEVEL
Role: Founder / Head of Creative | Unsurfaced™
When Unsurfaced™ began working with BEVEL in 2024, the opportunity wasn't simply to create more content. It was to rebuild cultural momentum around the brand. We led social, talent and experiential strategy, using focused casting and culturally relevant storytelling to reconnect BEVEL with conversations around modern masculinity, grooming and community. Across the engagement, the work drove +202% organic reach, +175% impressions, +343% engagement and +1003% video views, turning an always-on content program into a broader engine for brand relevance.
