IMPOSSIBLE
Role: Founder / Head of Creative | Unsurfaced™
For 404 Day, we helped Impossible Foods show up as a participant in Atlanta culture rather than another brand sponsoring it from the sidelines. Unsurfaced produced and managed Taste The Block at Smorgasburg Atlanta, bringing food, music, street culture and local pride together around a block-party experience anchored by Big Boi. From talent and vendor coordination to fabrication and the full consumer experience, we built the moment end to end. The result generated 155M+ earned impressions, 50–75M brand-forward impressions, 15+ broadcast segments and 30+ digital placements.
