EASTSIDE GOLF

Role: Creative Director | Unsurfaced™

When the original path to market stalled, we stopped treating CHANGE 1961 like another product drop and rebuilt it around the history that gave the collection meaning. Through a mix of live action and animation, Unsurfaced transformed a historic moment in golf into a storytelling platform connecting product, legacy and Eastside Golf’s larger mission to rewrite the game. The launch generated 150K organic views with no paid media and became one of the brand’s most celebrated drops, creating momentum that extended beyond the release itself. Ultimately winning Silver at the Anthem Awards.