ONE VENTURE GROUP
Role: Founder / Head of Creative | Unsurfaced™
Brand: CVR ONE
Scope: Brand Strategy | Creative Direction | Brand Narrative | Messaging Hierarchy | Brand Architecture | Visual Identity | Brand Playbook | Client Leadership
One Venture Group came to us with CVR ONE, an existing name and an early concept for what they wanted the platform to become. What they needed was a clearer strategic and creative foundation that could turn that initial idea into a fully articulated brand.
Working closely with our strategy team, I led the creative development of the brand playbook, helping define the narrative, messaging hierarchy, positioning, brand architecture and overall visual expression. The goal was to create a system that gave CVR ONE a clear point of view and a consistent way to communicate across audiences, channels and future growth.
I led a three-person team across strategy and creative development and worked directly with the client throughout the process, presenting the work, refining the direction and helping translate their initial vision into a more complete brand system.
From there, we developed the visual and verbal framework for CVR ONE across identity, typography, color, copy, social, events, apparel, merchandise and future communications.
The final system was delivered to One Venture Group as the strategic and creative foundation for CVR ONE's future launch and growth. The platform has not yet entered market.
