POLARIS

ROLE: ACD | TEN35

From 2019 to 2021, I helped lead multicultural creative for Polaris across Slingshot, Off-Road Vehicles and Indian Motorcycle. The work spanned concepting, art direction, social campaigns, video content and product shoots, with a focus on bringing new audiences into powersports and creating work that connected the products to culture beyond the category itself. For Slingshot, that included the launch of the redesigned 2020 model and its new AutoDrive transmission through “It’s Automatic,” an integrated campaign built around making the unmistakable Slingshot experience more accessible without losing what made it stand out. The campaign went on to earn Bronze at The Show 2021 for Integrated Brand Identity Campaign.