SHE GOT NOW

Role: Creative Direction | TEN35

At TEN35, I helped shape She Got Now, a platform created with Pepsi and ESSENCE to celebrate and support Black women across HBCU culture. I designed the visual identity and built the broader system for how the platform showed up across experiences, content and campaign touchpoints, creating a cohesive visual language that could flex across different schools, moments and formats while still feeling unmistakably connected. The work gave She Got Now a distinct cultural presence and a scalable identity.