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As Lead Art Director, I guided the creative direction for And1 Basketball, a brand rooted in streetball culture and bold expression. My work focused on designing print ads and social media content that honored the brand’s legacy while introducing a sharper, modern edge.
Through striking visuals and culturally relevant storytelling, I helped reassert And1’s position as an authentic voice in basketball lifestyle, keeping the brand connected to both its core fans and a new generation of players.
Agency: TEN35