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Foot Locker Inc. | Sole List Campaign
I partnered with Foot Locker to concept and lead creative for their annual Black History Month program. My role was to build a campaign identity that could grow year over year while authentically celebrating Black culture and community.
I developed the Sole List platform — including the campaign name, logo, and visual identity — and extended it across social storytelling, branded content, and live activations. I also directed content creation, including a series of nine interviews shot via Zoom that became the foundation for Foot Locker’s digital storytelling during the program’s early years.
The Sole List has become a recurring platform for Foot Locker, delivering cultural impact while honoring the brand’s ongoing commitment to elevate Black voices and creators.
Agency: TEN35