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I partnered with Pepsi on several high-profile cultural initiatives, bringing creative direction and strategy to some of their most visible activations.
NFL Super Bowl LIV — Consulted on cultural relevance and experiential strategy to ensure Pepsi’s presence resonated authentically with diverse audiences.
She Got Now (Pepsi x ESSENCE) — Led the creation of the brand identity for this national HBCU-focused campaign, celebrating the past, present, and future of Black women leaders on campus. My work defined the visual system and campaign expression that carried across digital, print, and live events.
Pepsi Summergram House | New Orleans — Designed the visual identity for Pepsi’s immersive “Summergram” house experience, blending music, fashion, and cultural storytelling into a vibrant branded destination.
Through these projects, I ensured Pepsi’s campaigns showed up in culture and became part of it, building equity with the audiences that matter most.
Agency: TEN35