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As Art Director, I led creative for Polaris’ full Off-Road Vehicle (ORV) portfolio — including RZR, Ranger, Snow, 4WP, and Boats — as well as Indian Motorcycle multicultural campaigns. My role spanned brand design, social media ad creative, and experiential strategy, ensuring Polaris showed up authentically across diverse audiences and markets.
A highlight of this work was the “It’s Automatic” Polaris Slingshot campaign (2020), which won a Bronze Pin at The Show MN Ad Fed Awards. The campaign balanced bold creative direction with cultural nuance, positioning Slingshot as a lifestyle-driven vehicle that thrives in both mainstream and multicultural spaces.
Through this body of work, I helped Polaris expand its brand voice, deepen cultural resonance, and connect authentically with a broader community of riders.
Agency: TEN35