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EFFEN Vodka | Truth Experience + Brand Campaign
I partnered with EFFEN Vodka to expand their cultural presence through both brand campaign work and experiential design. As Art Director, I led the creative for print ads, billboards, and paid media ad design, including digital banners and social units that carried the campaign across multiple touchpoints.
In parallel, I spearheaded the EFFEN Truth Experience, an activation that brought the Power TV series into real life. We transformed the show’s iconic Truth Nightclub into a traveling brand experience that stopped in five key markets.
The launch in New York featured a surprise appearance by 50 Cent, the show’s executive producer and star, who stepped into character to give fans an unforgettable moment.
The campaign ran across NYC, Chicago, Atlanta, D.C., and Los Angeles, drawing more than 3,500 attendees and generating about 10,000 impressions. Between the high-impact paid media and the cultural resonance of the experiential tour, I helped EFFEN connect with audiences in a way that was bold, immersive, and memorable.
Agency: TEN35