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For Nike, I contributed activation concepts, asset design, and experiential strategy that brought the brand’s storytelling to life in fresh, culturally relevant ways. My work spanned both strategic thinking and hands-on design, ensuring that every touchpoint felt authentic to Nike’s ethos of innovation and sport.
By blending bold creative with audience insight, I helped develop ideas that positioned Nike activations as not just campaigns, but cultural moments that connect deeply with consumers.
Agency: TEN35