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Tasked with creating a 2-3 minute mini-documentary with an edutainment flair, we developed a compelling narrative blending half-animation and half-live action, making historical context easily digestible for a diverse audience. To enrich the storytelling, we crafted an original music track and enlisted Eastside Golf founder Olajuwon for the voiceover, adding authenticity and depth to the project.
Upon its release, the "Change 1961" project garnered over 150,000 views on Instagram with no paid spend. Won Silver at the 2024 Anthem Awards.